Tell us a little about your brand? Where does the name come from?
Many people think the name Goldilocks developed as a result of my long blonde hair, but it actually came from the phrase, “not too hot, not too cold, just right.” It applies not only to the care of our wraps, but a belief that lasting change stems from a balanced lifestyle. People are often overwhelmed when starting out their zero-waste journey and instead choose to do nothing at all or give up as a result. The key is to make small changes that can be maintained long term and to add in new habits over time – it doesn’t have to be all or nothing. A fun little fact is that scientists refer to the location of planet earth in space as the Goldilocks Zone, the perfect balance to foster life being situated not to close nor too far from the sun. By creating a product that encourages easy, eco-friendly habits, we are working to ensure the Goldilocks zone, and, therefore, our planet, is preserved.
Tell us about your background and any past experiences that have shaped your brand?
My background is very much in the visual arts – I completed a master’s degree in art history at Queen’s University before working at an amazing graphic design studio for several years. More recently, I was South Pond Farm’s Wedding and Event Coordinator, during which time we were featured on the series Taste of the Country currently on Netflix.
Before moving to Victoria, BC, I took some time to travel and volunteered with a shark conservation project in Fiji. This is where I saw first-hand the impact plastic pollution was having on marine life. Once you see the waste we, as humans, are leaving behind in such a personal way, there’s no going back. Out of sight, out of mind was no longer an option. I vowed to reduce plastic consumption in my own life, which eventually grew into my business of making beeswax wraps where I was able to combine both my passion for the ocean and love of the arts. My goal is to create something that is beautiful, practical, and inspires educational conversation around plastic consumption.
Where do you draw upon inspiration for your collections?
Nature is my ultimate inspiration. Whether it be the trees of the outdoors or marine life of the ocean, those themes are what I keep coming back to.
Can you tell us a bit about your design process? Where do all these fun prints come from?
The design process is a combination of finding quilting cotton in shops and online. I will gladly spend hours exploring these shops and just wait for something to catch my eye. Once I do, I go on a hunt to find two more coordinating patterns to be able to put together a set. The anchor of the set is always the large size, so I typically start there. I have recently purchased my own fabric printer, so will be doing some custom Goldilocks prints and special collaborations in the near future, as well!
Where do you get your beeswax from?
All of our beeswax comes from a local farm on Vancouver Island called Urban Bee. They manage their bees sustainably without the use of antibiotics or pesticides. They’re as organic as a beehive can get!
Do you have any tips for people just learning about the zero-waste movement?
Don’t try to do everything at once, it can be incredibly overwhelming. Remember, it is a process, and lasting changes take time. Commit to one habit you can change, like cutting out the use of plastic wrap in your household. It’s amazing the subsequent changes that will stem organically from that. You will start to notice things wrapped in plastic at grocery stores and choose better alternatives. You may be put off by the number of plastic containers for food in general and decide to go to your local farmer’s market instead.
Also, don’t be too hard on yourself.Working towards a more sustainable life is actually fun! No one is perfect.Just remember this – the items you bring into your household should bring you joy and have a purpose.
What are some of the benefits of using beeswax food wrap over plastic wrap?
There are so many! First, they are getting rid of a single-use plastic that ends up in our landfill and pollutes our waterways. Second, they are all natural, which means you are not wrapping your food in harmful chemicals. Last but not least, they will actually keep your food fresh for longer! Since beeswax is naturally antimicrobial and lets gasses out as food decomposes, you will be saving money since you won’t be throwing away as much food.
Tell us a bit about the wraps. Are they easy to clean? How long do they last? What can we use them for?
The wraps are made with all-natural ingredients (100 percent cotton, beeswax, tree resin, and jojoba oil) and are super easy to clean. Simply wipe them with a damp cloth or rinse in cool, soapy water. You can use them to cover fruits and veggies, leftovers, wrap sandwiches, make snack packs for on-the-go, and more. I love seeing all the creative uses customers come up with on my Instagram account, and I always try to share their ideas. (My most recent favourite was using a wrap to open a stubborn jar!) At the end of their life span, which is about a year, you can cut the wraps up and compost them.
Are there other areas of your life where you exercise no-waste practices?
I try to exercise a zero-waste lifestyle in all aspects of my life – both business and personal. For the business, we make sure we use minimal packaging that is compostable. The same is true when we ship online orders. We re-use any paper packaging we’ve received from suppliers as stuffing for larger orders instead of foam of plastic packing pellets.
As for my personal life, I try to be as zero-waste as possible. I found toiletry items to be some of the easiest. For example, I now use a metal safety razor instead of disposable plastic ones, bars of soap instead of body wash in bottles, refillable shampoo, face and body moisturizers that come in glass, etc. Of course, my kitchen is zero-waste, as well. I’m convinced that you can do just about anything between a mason jar and one of my wraps! I like to buy in bulk and bring my own containers, shop at local farmer’s markets, and bring a metal straw and bamboo spork with me everywhere I go. I’ve also started visiting thrift shops more and focusing on natural materials when purchasing clothing.
Who are some of your favourite artists, designers, and makers?
My all-time favourite artist is Titian, but that is completely unrelated to my wraps! As it pertains to Goldilocks, I am obsessed with anything by Piña in Tofino/Ucluelet and have been following Danielle Brufatto from Hello Yellow Canary for some time. For fabric designers, I love Rae Ritchie and Rifle Paper Co.
There are so many makers, it’s hard to pick out just a few. That’s one of my favourite things about this business: getting to meet all the other amazing humans doing inspiring things. I’ll try to narrow it down to a few:
- Boreal Collective (apothecary and body products foraged and produced in the wilderness)
- Lifestyle Over Luxury (sustainable clothing line made from waste fabric and supporting ocean cleanups)
- Bees and Bones (handmade linen clothing)
- Wear Miel (handmade linen clothing)
- Rogue Ceramics (pottery)
- Melissa June Ceramics (pottery)
- Three Corners Artisan (pottery)
- Honey Tobacco (soy candles + fragrances)
What are your hopes and dreams for the Goldilocks brand?
My hope is that Goldilocks Wrapsencourages people to live a more sustainable life, whether it be their firstintroduction to zero-waste living or to simply help them along an alreadyestablished journey. I want to educate people and facilitate discussions aroundsingle-use plastics, and ultimately be a part of the movement that changes howthe current cycle of consumerism works.