#themurphygirl – Shop Murphy

Murphy is more than just clothes. Murphy is a lifestyle. The Murphy Girl is you.

Shop Murphy was created because we want to offer Canadian women beautiful clothing, in the local dollar, at affordable pricing. As online shopping dominates much of how we shop in recent years, we observed how many Canadian women were turning away from international purchases due to obstacles including exchange rate, shipping, and duties. However, there was also a growing frustration with the lack of variety within Canada. Style is an expression of the self, yet accessibility to the ever changing fast pace of the fashion industry is also a key factor. And so, Murphy was born.

We offer beautiful, feminine, and in style items that have been carefully hand selected and styled. By simply wearing our pieces, you are a Murphy girl; a Canadian woman who embodies style and beauty, and wants to be able to enjoy implementing it at an affordable price within Canada.

We also see Murphy as more of a concept than just an online store. Being a Murphy girl is about thriving in the realm of creativity and creating a life you’re excited to wake up for every morning. Living a life curated with style, while staying true to the values that ground you. We believe in being led by your dreams and being the kind of women who support other women. Authenticity is key. By incorporating our core values into Murphy, we hope to reach further into the hearts of our demographic. We love beautiful clothes, we love being Canadian, and we can’t wait for you to join us in telling Murphy’s story!

#themurphygirl

Written by :: Kaitlyn Sellars and Cale Foulston / @kaitlynsellars and @c.foulston for @shopmurphy

Photographed by :: Genevieve Renee / @genevievereneephoto

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